Mark Sanborn and his book have single handily done more to advance the image of Freds than any other event in recent history! In his powerful new book THE FRED FACTOR, motivational speaker Mark Sanborn recounts the true story of Fred, the mail carrier who passionately loves his job and who genuinely cares about the people he serves. Because of that, he is constantly going the extra mile handling the mail – and sometimes watching over the houses – of the people on his route, treating everyone he meets as a friend. Where others might see delivering mail as monotonous drudgery, Fred sees an opportunity to make a difference in the lives of those he serves. We’ve all encountered people like Fred in our lives. In THE FRED FACTOR, Mark Sanborn illuminates the simple steps each of us can take to transform our own lives from the ordinary – into the extraordinary. Sanborn, through stories about Fred and others like him, reveals the four basic principles that will help us bring fresh energy and creativity to our life and work: how to make a real difference everyday, how to become more successful by building strong relationships, how to create real value for others without spending a penny, and how to constantly reinvent yourself. By following these principles, and by learning from and teaching other “Freds,” you, too, can excel in your career and make your life extraodinary. As Mark Sanborn makes clear, each of us has the potential be a Fred. THE FRED FACTOR shows you how. Thanks to Amazon.com for the review. Want to learn more about or order a copy of THE FRED FACTOR, go to: www.fredfactor.com. Who is this Fred Crusader? Mark Sanborn is known internationally as “the high content speaker who motivates.” He presents 90-100 programs every year on leadership, team building, customer service and mastering change. He is president of Sanborn & Associates, Inc., an idea lab dedicated to developing leaders in business and in life. Clients appreciate that Mark researches their needs and then tailors his presentation to meet their objectives. Leslie Kvasnicka of the Society of Quality Assurance wrote, “You took time to understand our organization and its members. You made your presentation seem to be designed specifically for us and we loved it!” Mark’s client list includes Exxon, Airtouch Cellular, BMW Financial, Mortons of Chicago, New York Life, Price Costco, ServiceMaster, and Hewlett Packard. Presentations magazine featured Mark in 1995 as one of five “Masters of the Microphone.” Mark holds the Certified Speaking Professional designation and is one of the youngest speakers ever inducted into the Speaker Hall of Fame. He is also a member of the exclusive Speakers Roundtable, a group of 20 of the top speakers in the world. Mark also is the author or coauthor of nine books, including Teambuilt: Making Teamwork Work, Sanborn On Success, Best Practices In Customer Service, Meditations for the Road Warrior and The Fred Factor. He has created and appeared in 20 videos and numerous audio training programs. And he’s a founding professor of MentorU.com, an internet-based knowledge transfer company. Thanks to fredfactor.com for Mark's bio.